Creating a meaning user experience on the web means putting your consumers first. The first step to delivering web experience that they will value is to truly understand the type of experience they are looking for. This information can come from past analytics data and consumer feedback.
In a survey conducted by Limelight Networks of over 1000 consumers, they have found three key findings on The State of the User Experiences that will help you connect with your consumers on the web:
#1 – Performance is key to a great web experience
If consumers wait too long for a page on your website to load, 36.75 percent of them will leave to buy the same product from a competitor’s site. This stresses the importance of a fast-loading website pages and its impact on your business’s overall bottom line. An astounding 30 percent of the respondents indicated they would leave your website and buy the same product from a competitor.
On the other hand, websites that are optimized for the user will benefit from website pages loading quickly – 82 percent consumers will recommend your brand and website to their friends and family if they have an overall positive online experience.
#2 – Consumer web use is increasingly mobile
The web experience for the consumer can start from their smartphone then moving over to their tablet and then to their desktop in matter of minutes. This is what we refer to as multi-device. And in this increasingly mobile world, a responsive website that allows your consumers to access the same information seamless from device to device is more important than ever.
#3 – The value of web experience personalization remains to be the same
In recent years, more and more businesses have been personalizing their web experience. However, in the study, 37.44 percent of consumers prefer to remain anonymous when browsing your website. Of the respondents, 40 percents noted that they didn’t want a website to remember the previous visits. This could partially be due to the recent security breaches including Target and Michaels.
While it is may essential for your business to collect your consumers data especially for ecommerce websites, it is important to protect their data from a breach. Read here our Quick Tips to Protect Your Consumers Data from a Security Breach post.
The user experience with your brand online could start even before they land on your website. However, once they do, consumers have certain expectations of their ideal web experience. This study gives us three essential things to keep in mind about the state of the user experience and how brands can use this to create an optimal web experience.
Read more about the research to learn how you can create a website your consumers will value and trust.
