Mhairi Petrovic, Chief Marketing Officer and Founder of Out-Smarts Marketing
Joining us for our first episode of The Level’s Podcast is Mhairi Petrovic, Chief Marketing Officer and Founder of Out-Smarts Marketing.
Out-Smarts helps businesses tackle their social media marketing. Mhairi regularly conducts seminars at Small Business BC and teaches businesses the basics of integrating social media into their overall marketing strategy. In this podcast, Mhairi discusses how a business can kickstart their Social Media Strategy, how to overcome common challenges, shares her opinion on the social media landscape and how a business can measure success.
With so many social media networks out there, businesses are often left to decide which platforms to to be a part of. Facebook, Twitter, LinkedIn, Google+, Vine, Instagram.. and the list goes on. Mhairi urges businesses not to take on too many but find the ones that their target audience is on. She mentions that businesses should check if the tool aligns with their target audience, business strategy and vision. When used properly, social media networks can help businesses “educate, connect and build a community” around their brand.
Listen Now
Tune in with me and Mhairi as we talk about how you can kickstart your global social media strategy!
Download this episode (right click and save)
Duration: 28:42
What you should know about Mhairi
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Mhairi started helping businesses with their social media strategy in 2007. This was before Facebook took over MySpace as the leading social networking site.
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She founded Out-Smarts Marketing in 2002 with a mission to help small and medium-sized businesses grow using the Internet.
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Out-Smarts has been on Twitter for six years. Mhairi proudly tweets about social media and all things about the Internet on there.
Tweetable Moments
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If you’re looking at Vine, why would you be using it? Is your target audience using it? How does it fit in with your business goals? – @OutSmarts #smm #socialmedia
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“I’ve never heard of this. Why would anybody use this?” It’s still actually an objection to some extent. – @OutSmarts #smm #socialmedia
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Social media is about looking for opportunities to add value for your target audience. – @OutSmarts #smm #socialmedia
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It is important to be listening to mentions of your company name, your product line, and your services you provide. – @OutSmarts #smm #socialmedia
- Social media is an opportunity for you to respond to something negative about you. . – @OutSmarts #smm #socialmedia
Interested in integrating your social media with your marketing strategy? Check out Out-Smarts Marketing’s website and connect with Mhairi! Out-Smarts Marketing is on many social media channels including Linkedin, Twitter, Facebook and Google+.
