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Elephant in the Room
The elephant in the room – CONTENT Lets start with a little story telling. It’s probably a familiar scenario for many folks out there. The story is called “The Elephant in the Room” The team is...
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How Hawaii’s Tourism Website Manages Global Content
As a global destination, The Hawaii Visitor and Convention Bureau (HVCB) needs to be able to tailor their content for Hawaii’s official tourism website for a global audience. The Hawaiian Islands...
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Do I Need A Mobile Website or Mobile App?
With over 1.2 billion people accessing the web from their mobile devices (Source: Trinity Digital Marketing), developing a mobile strategy is more important than ever as the numbers of mobile users...
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How Your 404 Page Is An Opportunity for Branding
404 pages are those awkward moments when someone visits a page on your website and it’s not there. The link to the page is either broken, or was deleted or mistyped. Renny Gleeson tells us the story of...
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3 Resources for B2B Content Curation
A common challenge for companies with a content marketing strategy is finding the time to create original content. Content curation is the art of balancing content found on the web and content...
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A Journey to a Better Mobile Web
Did you know that only six percent of top 100 Fortune 500 companies have sites that comply with Google’s new smartphone requirements? With the growing number of mobile users, Google announced changes...
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3 Inspirations for Telling Your Brand’s Story
Good stories inspire us. Often, memorable brands are the ones that tell us a good story. This story is authentic – and human. Think back at your favourite ads – what kind of stories did they tell? Or a...
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How to Win Over Chinese Tourists and Influence Them
The Vancouver tourism industry much like the rest of the world is trying to attract Chinese tourists, one of fastest growing groups to travel and the world’s biggest spenders. This year alone,...
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A GolfBC Case Study: Redefining the Mobile Experience for Golfers
In the past year, there had been a 150 percent increase in mobile traffic to the GolfBC website. GolfBC Group, renowned for their premium golf destinations knew they needed to create a mobile website...
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The Revolution of Video Content And What It Means for Your Business
When it comes to telling your brand’s story less is always more. In the last few years, mobile devices and consumers have been changing the way brand’s tell their stories online. Brands are using...
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Getting Started on Your Global Social Media Strategy
Mhairi Petrovic, Chief Marketing Officer and Founder of Out-Smarts Marketing Joining us for our first episode of The Level’s Podcast is Mhairi Petrovic, Chief Marketing Officer and Founder of...
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Are Meta Descriptions Keeping Your Customers from Finding You?
Although meta descriptions have no effect on your SEO or page rank, these HTML snippets do have a significant impact on the click-through rate from a search engine results page (SERP). If you think of...
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Sketches and Notes from CascadiaJS 2013
CascadiaJS was great this year! We were lucky enough to have the event in our home town of Vancouver. The conference was a part of Vancouver Developer Week – nicely timed to give us something to do...
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Is it time for IT to take Big Data seriously?
Big Data is the fuel behind innovative companies. Today, both big and small businesses are finding the value in their data to make build better business models, create better customer experiences and...
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How an Intranet Can Build a Collaborative Culture
In our SlideShare deck, we discuss how a company can build an engaged and collaborative team using an intranet. While 49 percent of organizations have had their intranet for more than 10 years, many...
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10 Lessons You Can Learn from the Top CIOs and CTOs on the Future of IT
By 2015, the share of IT projects run by IT will drop from 55 to 47 percent. In the last 10 years, the world of IT has changed dramatically with the introduction of cloud, mobile and social...
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5 Things to Consider Before You Start a Website Redesign
Before starting a website redesign project, here is a checklist of 5 things to consider. In a study conducted by Hubspot, marketers recommended that companies redesign their websites every 13-24...
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How the New Buyer’s Journey Will Impact Your Website Content
Before your potential customer makes an attempt at contacting you, they will have gone through 70-90 percent of the buyer’s journey. And right before they make the decision to purchase from your...
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Why Is A Content Strategy So Important to Your Website?
“A successful content marketing strategy is dependent on how well you know the customer’s information needs. Listening is required.” are words from Joe Pulizzi, poster boy for content marketing and...
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The Only SEO List You’ll Need: Google’s Ranking Factors [Infographic]
While there are factors that definitely matter when it comes to your website’s search engine ranking, Google, has never publicly announced which ones matter more. However, after years of studying...
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