With over 1.2 billion people accessing the web from their mobile devices (Source: Trinity Digital Marketing), developing a mobile strategy is more important than ever as the numbers of mobile users rise every year. Those very same numbers make up 15 percent of all Internet traffic (Source: Internet Trends 2013)!
The infographic by Olson below explores a marketer’s dilemma in today:
“Should I create a mobile website or develop a mobile app for my brand?”
The most important question that every marketer always asks before any project, much like they would for a mobile project, would be – “What is my objective?”. Olson provides three primary objectives that brands would want to create with a mobile website or app:
- Create a mobile-optimized brand experience.
- Attract customers and increase conversions.
- Increase engagement with a loyal customer base and streamline conversions
By answering four more questions on budget, timeline, features and users, marketers can decide whether a mobile website or mobile app will help them achieve their objectives. Mobile websites deliver a brand’s content while mobile apps have the ability to deliver a more interactive and personalized experience.
Infographic via Olson: Mobile Websites vs. Mobile Apps
