In the past year, there had been a 150 percent increase in mobile traffic to the GolfBC website. GolfBC Group, renowned for their premium golf destinations knew they needed to create a mobile website to meet the needs of golfers on-the-go
Both avid and social golfers are continually challenged at any of GolfBC’s 13 championship courses. So it’s no surprise that pro golfers like Jack Nicklaus, Tiger Woods, Greg Norman and Michelle Wie have teed off at GolfBC Group’s impressive collection of golf destinations throughout North America.
GolfBC saw an increase in mobile traffic to their website. More recently, in the past year, there had been a 150 percent increase. GolfBC knew they needed to create a mobile website.
Rita Rennie, the Director of Marketing at GolfBC knew that the mobile website had do more than just fit the screens of mobile devices. It had to provide the information golfers on-the-go would be looking for on their phones. This meant that course information on their 13 golf destinations needed to be scaled down to present the most important information first.
In two weeks, The Level worked with GolfBC to launch a new mobile website. We wanted to create a mobile that would transform the golfing experience for golfers when they were off the course and on the course.
The mobile site was developed with features for golfers on-the-go making it easier to find a nearby course, book a tee time, explore any of the 13 courses and study every hole on the courses. We developed a “find a nearby course” feature by taking advantage of the mobile device’s geolocation abilities. This feature makes it easier for golfers looking for a nearby course to explore after work or on the weekends to choose one closest to them.
Since the launch, we’ve worked with GolfBC to optimize the mobile experience for their audience. Recently, we created redirects for GolfBC’s mobile website. When someone visits a desktop page from their mobile device, the same desktop page is served if the mobile content doesn’t exist. This makes it easier for someone to always find the content they are searching for on the website.
GolfBC’s mobile website creates the optimal experience for golfers on-the-go. By putting the user experience first and presenting the most important content first, GolfBC is able to enable golfers to experience their courses before their visit.
